Dancing to the beat of...

Wellness reads

IKEA redefines home workouts with the new DAJLIEN collection is my favorite recent piece of wellness news.

It feels simple. The collection’s aim is to easily integrate into your home and life. This feels significant because, despite recently buying into data tracking and purchasing an oura ring–I sometimes get overwhelmed with fitness and wellness and where it’s going.

@orenmeetsworld

Savvy move from our swedish friends, and a big category for brands to build in inside interiors #ikea #interiordesign #productdesign

In contrast, consider this (paraphrased) article from Fitt 😵‍💫 

Nextiles’ and STRIVE’s smart apparel tracks muscle activity, fatigue, and power. Playermaker’s cleat strap and Soccerment’s shin guards quantify soccer performance, while Plantiga’s smart insoles analyze gait and biomechanics. Under the skin, Nix’s patch informs hydration, Supersapiens’ CGM connects exercise and metabolism, and France’s BodyCap is testing heat stress-sensing swallowables (wtf is this?)…Taking the guesswork out of training, Perch, OxeFit, Arena, and Proteus Motion are outfitting collegiate and pro weight rooms with smart strength equipment. In the kitchen, ZoneIn uses AI to customize team nutrition plans, while GENEFIT leverages genetic data for personalized diet, training, and recovery recommendations. As mental fitness becomes a priority, teams are seeking solutions like iNSPIRETEK to track emotional activity and The Zone to help struggling athletes…..

I mean - what?

Yes, this was a specific article about innovations in sportstech for world’s top sports teams. But we all know that these innovations also drive pro-sumer behavior so I’m sure some of these will be entering our every-day conversations soon enough. Actually, “glucose monitoring” already has - as several GOALszners have purchased the monitors.

Last Week’s Challenge Summary: Smooth Moves

While we don’t necessarily count a night at the club as a workout (in most cases), dance IS definitely a workout. Forró, Tango–or otherwise 😉 

Just check out the front page of the Nike Training app!

Without further ado, here’s a summary of GOALszner moves:

@opengoalszn

Our #fitnesschallenge last week was inspired by 2AM wedding dances and holiday drag.

FINAL Challenge: MEMEMATE

I challenge you to make a meme from a fitness buddy’s workout selfie.

If you are in a GOALszn group - there will be a winner, and the list of criteria on which your submission will be judged:

• Is it culturally in-tune?

• Did you choose a teammate’s photo that a) we either don’t see a lot of on the feed and/or b) it’s not someone you know well?

• Does it represent the thoughts and feelings of the GOALszn audience?

• IS IT FUNNY?

Don’t forget #challenge

Oh-one more thing, please complete this challenge if you would like to receive an invite to future seasons. 😈